60 million Windows 8 licenses sold
Last Updated on Wednesday, 9 January 2013 10:49 Written by admin Wednesday, 9 January 2013 10:49
But there’s “sold” and then there’s actually sold… The two are not exactly synonymous.
Let me explain. At approximately one month after Microsoft claimed to have sold some 40 million Windows 8 copies, Windows Chief Marketing Officer and Chief Financial Officer Tami Reller revealed that another 20 million licenses were added to that figure.
60 million Windows 8 copies sold sounds impressive enough, except for the small detail that there aren’t really 60 million users of Windows 8.
According to a small analysis I did earlier this year, Windows 8’s usage share is only a portion of that of Windows 7’s, comparing the first months after launch. With a 1.72% usage share as of December 2012, I would venture as far as to say that there are less than 20 million Windows 8 users worldwide.
So how does Microsoft sell 60 million copies? Simply enough in fact, the company also counts Windows 8 OEM licenses sold to original equipment manufacturers to be pre-installed on new machines as sold.
Bottom line? Even if Microsoft sold 60 million Windows 8 copies, it doesn’t mean that 60 million people are using Windows 8. Not even by far.