Windows 7 Ultimate Integrated, Pirates Claim No Activation/Serial Is Necessary

Last Updated on Monday, 28 December 2009 02:47 Written by Mire_B Monday, 28 December 2009 02:47

Despite the efforts made by Microsoft to protect Windows 7 from piracy, hackers have found more than one way around the mitigations built into the platforms. The latest bits I came across involve 32-bit and 64-bit OEM copies of Windows 7 Ultimate Integrated. The “Integrated” label was obviously added by the authors of the pirated Win 7 copies, which claim that the operating system needs no serial and no activation. I haven’t tried the downloads in question as of yet, but they’re on my ‘to do’ list. The names of the files are as follows: Microsoft.Windows.7.ULTIMATE.x86.Integrated.December.2009.OEM.DVD-BIE  and
Microsoft.Windows.7.ULTIMATE.x64.Integrated.December.2009.OEM.DVD-BIE, but you won’t get download links from

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Windows 8 and Beyond – Android and Chrome, New Challenges in Addition to the Traditional Competition from Apple

Last Updated on Monday, 21 December 2009 11:08 Written by Mire_B Monday, 21 December 2009 11:29

Microsoft is gearing up for the evolution and optimization of the Windows brand experience beyond Windows 7. The company’s focus is already shifting to Windows 8 and even beyond the next generation of Windows, which, if the codename strategy is kept, should be Windows 9.

The Windows brand covers additional products on top of the client OS, spanning Windows Server, Windows Azure and Windows Embedded. But at the same time, Microsoft talks about a trifecta, Windows client, Windows Mobile/Windows Phone and Windows Live. Moving into 2010 and onward, the company will fight new rival products with the focus on Google Chrome OS and Google Android. Chrome might be a year away, expected at the end of 2010 on new netbooks, but Chromium OS is already here, and Android is already receiving rave reviews on new smartphones, with version 2.1 causing quite a stir already.

Meanwhile, it’s raining accolades for Windows 7, but Windows Mobile 6.5/Windows Phone is in need of some love, and it’s unlikely to get any until the next version, and there’s quite a wait until the second half of 2010.

Senior Director, Windows Brand

Job Category: Marketing

Location: United States, WA, Redmond

Job ID: 709570 10593

Division: Marketing

Senior Director, Windows Brand Strategy

The Central Marketing Group is a team of individuals with deep discipline expertise in areas such as brand strategy, advertising, public relations, events, web and relationship management. The Brand Strategy team works closely with the company’s business group leaders, marketers and engineers to set and manage Microsoft’s brand portfolio strategy, identity, and architecture. The group also tracks and measures brand health of the Microsoft master brand and key sub brands.

As Microsoft is entering its next wave of growth, CMG is helping to transform Microsoft into a leading interactive marketing organization through digital means – building deeper connections and relationships with customers, and enabling marketing to become more exciting, more effective and more accountable.

Position Summary:

The Windows brand is the flagship of Microsoft’s brand portfolio. Synonymous with Microsoft for much of its history, the Windows brand has incredibly strong global brand equity. More than 1 billion people use Windows software on their PC every day, and 500 million people use Windows Live services on the web or mobile phone. While the equity is strong, the Windows brand is facing new challenges from the changing marketplace and competitive pressures. Google, with its Android and Chrome operating systems, poses a whole new set of challenges in addition to the traditional competition from Apple.

Based in Redmond, Washington, the individual in this broad strategy role will collaborate closely with Windows BG leaders to help define and execute Microsoft’s global brand strategy for Windows including brand architecture, strategy, naming, identity, and brand health measurement. The person in this role will take the lead in articulating the Windows brand story and the relationship of each Windows sub-brand in the portfolio. At the core, this role helps to define what the brand should stand for in the hearts and minds of our customers and to help guide compelling and engaging brand experiences. The person is this role will focus on the “trifecta” of Windows brands for the consumer audience (i.e. Windows 7, Windows Live and Windows phone) – especially providing thought leadership on the question of how the company can evolve and optimize the Windows brand experience in the years to come with Windows 8 and beyond. However, this role will also partner closely with leaders and colleagues on the commercial audience pivot to refine and evolve the holistic brand strategy for Windows Client, Windows Server, Windows Azure and Windows Embedded.

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Microsoft Already Producing Windows 8 Documentation for Antitrust Regulators in the US

Last Updated on Saturday, 19 December 2009 09:05 Written by Mire_B Saturday, 19 December 2009 09:05

Microsoft is not wasting any time in getting ready the technical documentation required as a part of a lost antitrust lawsuit in the United States. It appears that the company is already producing content as a part of the technical documentation required of Windows 8 client and Window 8 Server by the US Department of Justice.

What is interesting is the fact that in the latest public report on Microsoft’s compliance with the anti-monopoly decision against it, there’s no mention of Windows 8 bits. This means that Microsoft has yet to produce the first build of Windows 8 that can be handed over to antitrust regulators for pre-release testing. Traditionally, DOJ has been among the first organizations globally to get the latest releases of Windows, since the first builds are produced by Microsoft.

From DOJ: Robert Muglia, the President for Microsoft’s Server and Tools Business, continues to manage the documentation effort along with additional senior product engineering team managers.

Approximately 500 Microsoft employees and contingent staff are involved in work on the MCPP (Microsoft Communications Protocol Program) technical documentation. Given the substantial overlap between the MCPP and the European Work Group Server Protocol Program, all of these individuals’ work relates to both programs or is exclusive to the MCPP. Of these, approximately 263 product team engineers and program managers are actively involved in the creation and review of the technical content of the documentation, including periodic work on TDI (technical documentation issues) resolution as well as developing new content for the next version of Windows Client and Windows Server. Because of varying areas of expertise, not all of these product team employees are working on the documentation at any given time. For example, many of the MCPP documents currently do not have any associated TDIs. In other months, these same product teams may have multiple TDIs to resolve and/or additional content to draft and spend most or all of their time on projects relating to the protocol documentation.

In addition, there are approximately 29 full-time employees and approximately 57 contingent staff working as technical writers, editors, and production technicians. Additionally, as the protocol testing effort continues, approximately 40 full-time employees and approximately 110 contingent and vendor staff work as software test designers, test engineers, and test architects. Significant attention to and involvement in the technical documentation and the MCPP extend through all levels of the Microsoft organization and draw upon the resources of numerous product engineering, business, technical, and legal groups, as well as company management.

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